- 20 Exercises
Certificate Program in Mobile Marketing
The Future of Digital MarketingA certificate in Mobile Marketing online course can help you build a career in this lucrative domain.
Job OpportunitiesAfter completing the Mobile Marketing program, you’ll be able to find better job opportunities.
Who Should AttendEntrepreneurs, e-commerce retailers, marketing professionals, BBA and MBA students
Salary PackagesAn experienced mobile marketing manager can earn a salary between ₹8-10 lakhs p.a.
Expert FacultyLearn from experts with a vast experience in marketing strategy training courses.
Want to become an expert in using mobiles and smartphones as the centerpiece of your marketing strategy? With the global mobile ad spend projected to surpass $39 billion by 2018, mobile marketing has become one of the fastest moving sectors of digital marketing. A thorough knowledge of mobile marketing strategies can help you boost your career in this field.
Manipal ProLearn’s Mobile Marketing Certification will help you to understand a mobile user’s behaviour and use that knowledge to create a winning marketing strategy. The mobile marketing training will teach you all the popular tools a marketer can use to optimize their campaign.
After completing the mobile marketing online course, you’ll be considered as a strong and competent mobile marketing strategist. This mobile marketing training will help you to:
- Learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
- Evaluate whether to choose text-based ads or standard banners or rich media ads to succeed in the competitive marketing world by implementing the best practices.
- Know how best to market and distribute your app in the current ecosystem using Google AdWords.
- Know the various business models to monetize your mobile presence.
- Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
The Indian Mobile Movement
Usage of Mobile, its unique strengths
Mobile Media consumption
Opportunities in mobile marketing
What is display advertising
Display advertising ecosystem
Display Advertising Cost
Measure of success rich media
Measure of success videos
Creative best practices for display ads on mobile
Introduction to Mobile Ads on Google Network
Overview of Mobile Ads on
Google Adwords Google Display Network for Mobile Apps
Ad Extensions for Mobile Apps
Introduction: Integrating Real World & Mobile
QR Code Promotion
Missed Call Format
IVRS in Cloud
SMS measure of success
Hotspot Marketing: Bluetooth (BLE), NFC
Importance and relevance of mobile presence
What is the User Interface?
What is the User Experience?
Why is Mobile web presence critical for success
Mobile Web UI: Best Practices
Mobile Web Analytics
Mobile Search Optimization
Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
Mobile Apps: UI / UX Frameworks
Mobile App: Best Practices
Building your App Store Presence
Alternative App Stores
Why is ASO important
App Store Optimization (ASO)
Application of ASO
App Metric that matter
Calculating Estimated Cost per Install (eCPI) and other media buying metric
Set up Analytics for Mobile App
Create app engagement through push notifications
Create app engagement through in-app advertising
Improve Ratings & Reviews
Leveraging Press & Blogs
Need for independent App Install Tracking
Profiling Mobile App Users
Channels for Driving Mobile App downloads
Facebook mobile ad installs
Best Practices App Install Creatives
Optimizing App Install Campaigns
Managing Placement Ads for Mobile
Bidding Strategy for Mobile App Installs
Setting conversion tracking
Setting conversion tracking
Tracking Mobile App Conversions
Overview of App Business Models
Approaches to Monetize Apps
Advertising based Monetization
Freemium models with In-App Purchases( IAP)
Finding the Right Ad Monetization strategy
Trends in Mobile Advertising
Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification courses across Technology, Digital Marketing, Data Sciences, Project Management, and Finance domains.
Carrying forward the Manipal legacy of over six decades in education, Manipal ProLearn helps working professionals and students to enhance their skills and fast-track their careers. Manipal ProLearn has partnered with industry leaders like Google, Microsoft, AWS Educate, EY, Sandbox, Manipal Academy of Higher Education, and Chartered Institute of Management Accountants (CIMA) to provide quality courses that add to your skill set.
We have redefined learning in the professional certification program space with a wide range of course options taught by expert faculty on an award-winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts. Not only are these certification courses good for skill enhancement, but with industry recognised certification, they are also a great value-add to one's resume. Over the last two years, more than 80,000 learners have advanced their careers with the help of our courses.
Currently, none of the courses has an entrance test. But some certifications might have their prerequisites which are mentioned on the respective course pages.
Once you have enrolled in a course, you will receive a welcome e-mail and a telephonic call from our customer support team. The features offered as part of the course will be explained clearly by our representative and also will also be listed in the mail correspondence.
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The course material access will be active till the validity of your course which is 12 months from the date of your enrolment.
Manipal ProLearn gives learners an edge when it comes to employment opportunities. By partnering with industry leaders to provide quality courses, we add to your individual skill set and make you industry ready. Also, the constantly expanding list of top-end knowledge partners ensures that learners are exposed to the latest developments and trends across sectors.
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